Examine Web Audiences by Site, Size, Demographic Profile and Behavior

Nielsen Online�s Internet audience measurement services, syndicated and proprietary tools and custom analytics provide actionable insights to help you measure your audience, evaluate and differentiate your site, track the competition and develop measurably-effective site content.

Examine Web audiences by site, demographic profile and behavior
Evaluate your competitors� strategies and traffic
Validate your site metrics with credible third-party industry-standard data
Measure streaming media and online video consumption

NetView | SiteCensus | VideoCensus | TotalWeb | Custom Research & Analytics

The Industry Benchmark for Internet Audience Measurement

NetView tracks usage across Web sites and digital applications to deliver high-quality audience data and analytics. Through metered-measurement of representative panels of Internet users, NetView reports a range of industry-standard metrics�including unique audience, page views and time spent�as well as loyalty indicators, demographic information and other key insights into online activity and consumer behavior.

Learn More (pdf)

�

Accurate, In-Depth Measurement of Your Web Site Visitors

SiteCensus is a browser-based audience measurement tool that provides in-depth tracking and analysis of your Web site users, site performance and other critical measurement data. Examine your traffic, usage trends, content and product placement, visitor loyalty, search engine and link performance, visitor behavior and more.

Learn More (pdf)

The SiteCensus Product Suite Includes:

Market Intelligence: Complete benchmarking of your site performance against other SiteCensus-tagged sites in your industry or local market.

Learn More (pdf)

SiteCensus Streaming: Accurately measures streaming media initiated and viewed on your site.

Learn More (pdf)

SiteCensus Mobile: Reliable, quality SiteCensus data to measure your content served via mobile devices.

Learn More (pdf)

Objective, Accurate and Scalable Online Video Measurement

VideoCensus delivers precise information about audience consumption of―and engagement in―streaming media. It�s the industry�s only syndicated online video measurement service to combine patented panel and census measurement technologies to provide an end-to-end accounting of audience size, demographic composition, engagement and competitive activity.

Read what our clients are saying about VideoCensus

Learn More (pdf)

�

Accurate Audience Measurement across PC and Mobile Devices

What is your Web site�s total audience when you combine PC and mobile Internet users? And, how do engagement metrics increase when you consider the entire audience? Nielsen TotalWeb is the industry�s first cross-platform Internet audience measurement service that provides clarity and insight into your total Internet audience across PC and mobile platforms.

Learn More (pdf)

�

Link Consumer Attitudes and Behaviors for Breakthrough Online Insight

Nielsen Online�s powerful survey and research capabilities, e-commerce tracking, demographic information and in-depth analysis enable you to successfully maximize your global Internet marketing investment and understand how consumers respond to products, services, brands and promotions―both online and off.

Learn More

These products and associated modules and services are protected by one or more of the following United States patents and their foreign counterparts: 5,675,510, 5,796,952, 6,108,637, 6,115,680, 6,138,155, 6,643,696 and 6,673,386. Other patents pending.