Welcome to the Nielsen Online Presentation Library, where you’ll find white papers, presentations and industry reports that deliver critical data and insights about today’s digital consumer.
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2008
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| December 4, 2008 |
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Ad spending is down, but Super Bowl ads are up – to the tune of $3 million per 30 second spot. How do brands making this ultimate media buy know if they’re getting their full ROI on that kind of investment? Brands that prime the pump with complementary online programs and well-prepared Web sites generally see higher levels of overall consumer engagement and conversation. This presentation, hosted by Pete Blackshaw and Maya Swedowsky of Nielsen Online, and Dave Kaplan of Nielsen IAG, provides pragmatic insights, analysis and real-world examples to help brands of all sizes maximize ROI and consumer engagement.
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| November 21, 2008 |
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This Webinar takes an in-depth look at the state of the U.S. economy through the lens of the Internet: where consumers are going for financial news, information and guidance and which advertising sectors are growing or shrinking. This presentation also includes the results of Nielsen Online’s custom pre-holiday survey gauging online consumer’s holiday shopping plans for 2008.
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| October 2008 |
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The roles of consumers and corporations have changed
significantly since the rise of the Internet. YouTube is only the
latest manifestation of a broader trend: consumers have the
ability to voice opinions about products and brands, and there
is now little standing in their way.
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| October 10, 2008 |
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This presentation introduces Nielsen Online’s new custom “clutter” metric. Media planners, publishers, marketers—anyone with an online advertising strategy—will come away with an understanding of why and how measuring clutter will impact the buying and selling online advertising.
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| September 9, 2008 |
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This joint webinar, hosted by Nielsen Online and Claritas takes an in-depth look at the next generation of target marketing combining traditional advertising with digital media initiatives and the future of online advertising. Advertisers, marketers and publishers will get actionable insights to compare behavioral targeting and segmentation, understand the broad spectrum of online media & targeting, develop a measurably-effective online/offline media strategy and more.
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| September 2008 |
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Listening to Consumers in a Highly Regulated Environment
How Pharmaceutical Manufacturers Can Leverage
Consumer-Generated Media
Download the Whitepaper here.
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The roles of consumers and corporations have changed significantly since the advent of the Internet. Consumers have come to expect that companies can and should listen to their feedback and react to their input. Meanwhile, many companies are intimidated by the procedures that must be put in place for monitoring consumer feedback, and most importantly, following up on it.
For pharma-health companies specifically, regulations surrounding Adverse Event reporting bring additional concerns. How frequently do AEs appear within social media discussion, and does this conversation meet the FDA’s requirements for AE reporting? This in-depth whitepaper analyzes how frequently AEs appear in social media discussion, outlines the challenges and benefits of creating a listening culture, and provides tips for getting started.
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| September 3, 2008 |
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The Internet has changed the way people manage healthcare decisions. Now more than ever, consumers are turning to Web to research prescription and over-the-counter drugs, medical conditions, and treatment decisions. As online support groups have created an unprecedented source of information for patients and healthcare organizations alike - what people are finding, learning, and talking about online are having a significant impact on their perceptions and healthcare decisions. This presentation takes an in-depth look at the Internet’s pivotal role in consumer healthcare, including how consumers use the Web to gather healthcare and medical information, the types of sites and resources consumers turn to and why, as well as the implications this has on publishers, pharmaceutical companies and advertisers alike.
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| July 23, 2008 |
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Shoppers who use multiple channels tend to buy more and be more loyal, and retailers have made strides in integrating their Web sites and stores to attract and retain those loyal consumers, and to foster multi-channel usage. However, most retailers underestimate the precise nature and impact of multi-channel usage, and while nearly all brick and mortar retailers understand that it is critical to have a Web site, few seek to integrate the two channels. This webinar takes an in-depth look at key findings from a recent Nielsen Online survey examining the true role of the Internet in relation to the consumer consideration process across all channels.
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| July 9, 2008 |
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In today's digital world, a single consumer can use social media ― blogs, social networks, message boards, product review sites ― to broadcast a complaint to an audience of millions. How influential are online consumers to a brand's reputation and how can businesses manage and thrive in this new reality? Nielsen Online's Pete Blackshaw, Executive Vice President, Digital Strategic Services, Beth Thomas-Kim, Director of Consumer Services, Nestle USA, and Tom Asher, Director of Consumer Relations North America, Levi Strauss & Co. take an in-depth look at how marketers and brands can establish and maintain credibility by being authentic, listening and responding to customers, and forming relationships built on openness, transparency and trust.
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| June 24, 2008 |
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As gas prices nationwide approach―or exceed―the $5 gallon mark, and grocery prices strain budgets, U.S. consumers are turning to social media to talk about their growing frustrations and share tactics for extending the value of their hard-earned dollars. What are consumers saying and doing online to prepare for, and react to, continuing downturns in the economy, and how can advertisers proactively respond to purchasing and pricing sensitivities?
This presentation provides an in-depth look at how consumer attitudes and concerns about the economy are expressed online. Marketers will learn what strategies are being talked about by consumers, and how manufacturers and retailer channels are affected by consumer penny-pinching.
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| June 11, 2008 |
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Your audience has gone mobile ― have you? Nielsen Online and Nielsen Mobile have joined forces to create TotalWeb and Mobile @Plan, our newest product offerings that expand measuring capabilities across both PC and mobile platforms and provide clarity on today’s mobile consumer. Gain insight into your mobile audience through over 1,000 demographic profile points with Mobile@Plan and learn how to optimize the benefits of cross-media planning with TotalWeb, the first and only cross-platform online audience measurement service.
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| June 3, 2008 |
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This informative webinar examines the role of the Internet and social media on movie marketing.
- The influence of trailers and word-of-mouth on movie-going
- How the Internet has changed the way studios should market their releases
- The blogs and bloggers that influence movie-going
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| May 1, 2008 |
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Practical Lessons for Managing Brand Loyalty
This presentation examines strategies and tactics brand marketers should be employing today to manage their online reputation and foster consumer engagement and loyalty. It look at examples of brand advocacy building at its best-and worst-and presents key findings from the Aberdeen Group's recent social media monitoring report. It also examine critical paths to create and maintain a solid brand advocacy program.
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| April 1, 2008 |
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This presentation takes an in-depth look at which companies are "winning the green race" and what influential sustainability bloggers are saying about them. We review how the growing sustainability movement has spurred changes in consumers and corporations alike, and how the Internet itself has pushed the issue to the forefront.
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| February, 2008 |
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| Research Benchmark: Aberdeen investigates how companies successfully compete in a world in which Web-based consumer-generated content is marginalizing the value of traditional media channels. Aberdeen surveyed over 250 organizations to create a roadmap for companies that aim to achieve a variety of business objectives through Best-in-Class use of social media monitoring and analysis solutions. |
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Research Brief: 52% of companies currently have a social media monitoring and analysis solution in place; an additional 33% either have budget planned for such solutions within the next 12 months. The research reveals that companies currently using BuzzMetrics from Nielsen Online as a solution provider are approaching Best-in-Class status when it comes to year-over-year improvements in key social media metrics.
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| February 28, 2008 |
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Nielsen Online takes a compelling look at the state of video consumption online
and reveals the findings of a recent proprietary survey that gets at the heart of who
is consuming video online today, and how this impacts online and television media
consumption for the future.
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| January 3, 2008 |
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Nielsen Online probes the holistic marketing and word-of-mouth dynamics surrounding the Super Bowl. They also discuss the key steps marketers can take to increase the odds of pre-game viral discussion around their ad, and reflect on lessons learned from last year’s Super Bowl advertisers.
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