Presentation Library

Welcome to the Nielsen Online Presentation Library, where you’ll find white papers, presentations and industry reports that deliver critical data and insights about today’s digital consumer.

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Choose by topic

Consumers in Control: Social Media Strategies for Retailers and Brands
The Path to Listening-Centered Marketing: "Listening" vs. "Asking"
Case Study: Pfizer Champix Brand
The Auto Industry: Road to Recovery
The Digital Lives of Power Moms
Hybrid Auto Report
TV Viewership Impact
Online Landscape Report
Social Networking Wave
Retail Coping Strategies
Attracting Advertisers
Forrester Wave Report
Super Buzz or Super Blues
Economic Effects Online
Listening to Consumers
Measuring Ad Clutter
Next Generation Marketing
Pharma-Health
Healthcare Decisions
Multi-Channel Behavior
Customer Satisfaction
Consumer Attitudes

Total Web & Mobile
Movie Marketing
Brand Advocacy
Greenwashing
Social Media (Aberdeen) Video Consumption
Super Bowl 2008
Internet in Transition
Beyond Page Views
CPG New Product Buzz
Brand Monitoring (Forrester)
Internet Message Boards
Pre-Launch Drug Buzz
In the Blogosphere
CGM 101
Blog Comments
Online Auto Industry
Pharma W-O-M
Political Blogging
Employee Blogging
Blogging Phenomenom
Predicting Moving Sales
Transfat Debate
Reputation Management

Choose by Year

2009
2008
2007
2006
2005

2007

October, 2007

Fall 2007 Client Meeting: The Internet in Transition

Access the full presentation by top Nielsen Online analysts, examining topics such as the Web's hottest movers, consumer generated media, consumer attitudes about advertising and data fusion across multiple media platforms.

July 10, 2007

Beyond Page Views: Understanding Measurements
and Metrics in the Web 2.0 World

June 2007

The Origin and Impact of CPG New Product Buzz:
Emerging Trends and Implications

An investigation of the relationship between blog buzz, marketing support and sales in the consumer-packaged goods industry.

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