Methodology

Unrivaled Global Internet Coverage
Nielsen//NetRatings reports on nearly 70 percent of the world’s Internet usage to deliver a complete view of the online world. Our research uses the same methodology and standards worldwide to consistently compare trends and Internet user behavior across the globe consistently. Using Nielsen//NetRatings’ precise information, our clients can develop an integrated, global strategy. Nielsen//NetRatings offers its services in the following countries: Australia, Brazil, China, France, Germany, Hong Kong, Italy, Japan, The Netherlands, Spain, Sweden, Switzerland, United Kingdom, United States.

Powerful Partnerships
Nielsen//NetRatings began as a partnership between NetRatings Inc., Nielsen Media Research and ACNielsen. Today, Nielsen//NetRatings leverages its ongoing relationships with these leaders in media and consumer research to provide collaborative studies and analyses that encompass both the offline and online worlds – giving companies around the globe the edge they need to stay competitive.

Proven Methodolgies
Nielsen//NetRatings employs a best-of-breed approach to its methodology, offering companies the most accurate, timely information possible by using the best methodology for each different type of research. Whether it’s random digital dial (RDD) for Internet audience information, proprietary probing software that captures the highest number of online ads, sound survey research measuring Web users’ lifestyle and product brand preferences, recruiting a million Web surfers or reporting the total circulation of your network, you can be sure Nielsen//NetRatings has it covered, matching the most appropriate methodologies to your individual research needs for the best results.

Superior Technologies
Nielsen//NetRatings uses the most sophisticated technology available, leveraging patented, proprietary software capable of measuring both Internet use and advertising. Proprietary data-collection technology tracks users’ every click, purchase and application. Spidering technology delivers precise data on ad impressions and spending dollars by probing URLs over six million times a week. Advanced server-side technology supports a census-based reporting system that delivers the most in-depth and reliable site measurement information possible.

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