Online Measurement Services

Nielsen Online's innovative suite of Internet media and market research products help publishers and brands understand, measure and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy.

• Examine Web audiences by site, demographic profile and behavior
• Identify your target audience, where they go, and what they do online
• Optimize your online advertising strategy
• Evaluate your competitors' strategies, site traffic and advertising spends
• Measure streaming media and online video consumption
• Understand your brand impact across online and offline media
• Develop and execute winning content strategies

The Industry Benchmark for Internet Audience Measurement

NetView tracks usage across Web sites and digital applications to deliver high-quality audience data and analytics. Through metered measurement of representative panels of Internet users, NetView reports industry-standard metrics—including unique audience, page views and time spent—as well as loyalty indicators, demographic information and other key insights into online activity and consumer behavior.
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In-Depth Demographic Details about the U.S. Online Population to Identify, Target and Reach the Audience You Want

@Plan, the leading target-marketing platform for Internet media planning, buying and selling, delivers the industry's most comprehensive profiling of ad-supported Web sites today. With more than 3,600 profile points and 19 profile categories, @Plan reveals wide-ranging details about the U.S. adult online population, capturing everything from basic demographics to in-depth lifestyle and buying preference data.
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Accurate Intelligence about Online Advertising Activity across Major Industries, Channels, Formats and Platforms

AdRelevance is the only online advertising measurement system that mimics actual Internet population usage by automatically adjusting itself to traffic patterns. An intuitive, award-winning interface enables easy access and customization of AdRelevance data. Whether you buy, sell, create or analyze online advertising, AdRelevance provides actionable, timely information to build effective and efficient online marketing strategies and ad campaigns
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Link Consumer Attitudes and Behaviors for Breakthrough Online Insight

Nielsen Online's powerful survey and research capabilities, e-commerce tracking, demographic information and in-depth analysis enable you to successfully maximize your global Internet marketing investment and understand how consumers respond to products, services, brands and promotions―both online and off.
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Link Online Marketing Investments to Offline Results

Homescan Online is the industry's only service to link consumers' online behavior with offline consumer goods purchasing activity. Homescan Online gives Consumer Packaged Goods (CPG) marketers insights into online behavior of their customers―and those of competitors―and provides online publishers with tools and insights to further analyze and monetize site traffic.
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Accurately Measure the Offline Impact of Your Online Marketing Campaigns

NetEffect helps marketers measure online advertising effectiveness by measuring the impact of online advertising on offline purchases. NetEffect brings together Nielsen Online's strength in tracking online audiences and advertising, with Nielsen's unrivaled ability to measure offline CPG purchase activity.
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Link Consumer Attitudes and Behaviors for Breakthrough Online Insight

Nielsen Online’s panel survey research capabilities, e-commerce tracking, special cuts of demographic information and in-depth, actionable clickstream analysis enables you to successfully maximize your global Internet marketing strategy and understand how consumers respond to your products, services, brands and promotions both on and off the Internet.
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Media Planning to Power Your Online Advertising Strategies

Nielsen Online's R/F tools cover the complete Internet planning process―from identifying target-appropriate Web sites and building schedules, to optimizations and frequency distribution analysis. NetView RF provides an efficient R/F platform, while WebRF delivers iterative insights for power R/F users.
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Accurate, In-Depth Measurement of Your Web Site Visitors

SiteCensus is a browser-based audience measurement tool that provides in-depth tracking and analysis of your Web site users, site performance and other critical measurement data. Examine your site performance, usage trends, content and product placement, visitor loyalty, search engine performance and visitor behavior. Analysis is delivered via concisely constructed reporting modules so that each important process can be researched independently and benchmarked internally.
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Market Intelligence: Complete benchmarking of your site performance against other SiteCensus-tagged sites in your industry or local market.
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SiteCensus Streaming: Accurately measures streaming media initiated and viewed on your site.
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SiteCensus Mobile: Reliable, quality SiteCensus data to measure your content served via mobile devices.
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Objective, Accurate and Scalable Online Video Measurement

VideoCensus delivers precise information about audience consumption of—and engagement in—streaming media. It's the industry's only syndicated online video measurement service to combine patented panel and census measurement technologies to provide an end-to-end accounting of audience size, demographic composition, engagement and competitive activity.

Read what our clients are saying about VideoCensus

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Accurate Audience Measurement across PC and Mobile Devices

What is your Web site’s total audience when you combine PC and mobile Internet users? And, how do engagement metrics increase when you consider the entire audience? Nielsen TotalWeb is the industry’s first cross-platform Internet audience measurement service that provides clarity and insight into your total Internet audience across PC and mobile platform.
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