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February 2009
Nearly 2.7 million unique users visited Twitter's Web site in December, a sevenfold increase from a year earlier, according to Nielsen Online. |
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The New York Times (Brian Stelter), Feb 4: Dudes! Time for Beer Pong! CollegeHumor.com Invades MTV
CollegeHumor staff members say they expect that the television show, and a long-delayed movie project, will enhance their attempts to be a next-generation National Lampoon. “The main thing it can do for us is make the brand more legitimate,” Mr. Van Veen, 28, said. CollegeHumor, which has also published two books and started a live comedy tour, receives an estimated six million Web visitors a month, according to Nielsen Online. |
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Reuters (Diane Bartz), Feb 5: Ex-Antitrust Chief: Yahoo/Microsoft Deal Hard Call
AOL leads instant messaging with Microsoft in second and Yahoo in third place, according to data from Nielsen Online. In the e-mail market, Yahoo and Microsoft are the industry leaders with Google's gmail in third place.
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Variety(Staff), Feb 12: “Lost”: No. 1 in Online Viewing, But “Privileged” Has Its Fans Too
For the first time, Nielsen Online has released rankings for online streaming of episodes and clips.
“Lost” tops the chart for the month of December with 1.4 million unique viewers, followed by NBC’s “Saturday Night Live” with 1.1 million.
By the yardstick of the total time viewers spent with a show online, the surprise leader in December was CW’s “Privileged.” The rating-challenged dramedy drew only 29,000 unique viewers, but those that did tune in stuck around for an average of 214.6 minutes.
Rounding out the top 10 in unique viewers:
“Grey’s Anatomy” (879,000)
"Desperate Housewives” (723,000)
“Heroes” (685,000)
"Ugly Betty" (631,000)
"Samantha Who" (560,000)
"Scrubs" (519,000)
"Survivor" (496,000)
"True Beauty" (462,000)
In the time-spent measure, NBC’s “Chuck” runs second to “Privileged" (pictured left) with an average of 162.5 minutes viewed by 226,000 uniques, followed by:
“Lipstick Jungle” (153.2 minutes/152,000 uniques)
“Gossip Girl” (140 minutes/165,000 uniques)
“The Simpsons” (138.8 minutes/41,000 uniques)
"Life" (137.4 minutes/133,000 uniques)
"Kitchen Nightmares" (124.9 minutes/40,000 uniques)
"Private Practice" (123.1 minutes/350,000 uniques)
"The Young and the Restless" (115.6 minutes/323,000 uniques)
"The Office" (111.8 minutes/374,000 uniques)
In the big-big picture, Nielsen reports there were 124.6 million unique viewers of online video (from all sources, not just the nets) in the U.S. in December. Those viewers cued up some 9.6 billion video streams, a staggering number that underscores that traditional TV shows only account for a fraction of total online viewing.
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"I would love to tell you this [campaign] is a home run, but it is not really getting any traction," says Pete Blackshaw, an executive vice president at Web-measurement company Nielsen Online.
Nielsen tried to gauge the traffic to ThatsNotFake.com, but it said unique visits to the site fell below its minimum reporting threshold of 460,000. Views of the videos on Google's YouTube, the largest online-video site, totaled 32,000, a "modest number relative to your typical winning viral campaigns," Mr. Blackshaw says.
Other signs of success were also lacking, Mr. Blackshaw says, including a "fast and furious" pickup of the videos by influential Web users spreading them to personal blogs or social-messaging sites like Twitter.
Digital marketing experts point to a few stumbles by the Trident campaign. First, they say, its idea of promoting fake videos on the Web site of a fake TV show drew attention to doubts about the Internet's credibility, undermining the brand's message. And unlike the successful Levi's video, Mr. Blackshaw said the technical quality of the videos and caliber of the acting was too high to be mistaken for an amateur effort. |
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CNBC (AP), Feb 17: Can All That Twitters Turn to Gold amid the Gloom
The site attracted 2.7 million U.S. visitors in December, a nearly eight-fold rise from the end of 2007, according to Nielsen Online. But Twitter's traffic increasingly is coming through mobile phones, making its usage more difficult to monitor. Nielsen estimates 666,000 U.S. users accessed Twitter on mobile devices in December.
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A growing number of people are growing accustomed to watching TV shows online, without any charge. About 136 million people watched online video content in January, up 16% from the same period in 2008, according to Nielsen Online.
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Newfangled distribution methods are adding to the total: an extra three hours on the Internet for people who watch online video, and four hours on cellphones for those who watch mobile video, the report said.
It's not just the kids firing up their computers to check out shows. Adults ages 18 to 24 spend five hours watching video online; while 25- to 34-year-olds spend just over four hours. Those ages 35 to 44 and 45 to 54 spend three hours, 20 minutes and two hours, 34 minutes, respectively.
And on the Web, work time is still prime time. About 65% of online video viewers stream content between 9 a.m. and 5 p.m. Mondays through Fridays.
Internet usage overall grew 3.6% from the same time a year ago, to 27 hours a month.
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Associated Press (Barbara Ortutay), Feb 26: More Flock to Job Sites – Even if They Have Jobs
As job losses mount amid the economic turmoil, more people are turning to career-development Web sites even if they are still employed, a new study finds.
Nielsen Online is set to report Thursday it found a 20 percent increase in unique visitors to job-search and career-development sites in January — 49.7 million, compared with 41.5 million a year earlier. The unemployment rate was 7.6 percent last month, the highest in more than 16 years.
"People are worried about their jobs," said Chuck Schilling, Nielsen's research director for agency and media analytics. "(Even) if they are employed they are worried about it."
People 65 and over represent the fastest-growing group among visitors to job sites. Schilling said people are living longer and wishing to remain active — and also might be turning to the job market out of necessity. "These are people that, perhaps, the technology explosion left behind and they are competing against people in their 20s who grew up in the information age and are seeking the same information-related jobs," he said.
Schilling said Web sites and advertisers could appeal to older job-seekers by providing content that is relevant to them.
CareerBuilder.com and Yahoo Inc.'s HotJobs site were the two most popular sites, followed by Monster Worldwide Inc.'s Monster.com.
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Nearly 3.6 million people age 65 and older visited career-development Web sites in January, according to a Nielsen Online report released Thursday.
The majority of job site visitors — 18.7 million — are still between the ages of 35 and 49. But people 65 and older were the fastest growing group by far, up 41% from the same time a year prior.
Chuck Schilling, research director at Nielsen Online, says the figures represent a “desire to stay employed longer” in order to “sock away more retirement savings.”
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