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AdRelevance (Apr)
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May 7 |
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May 9 |
VideoCensus (Apr)
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May 15 |
MegaView Search (Apr)
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May 17 |
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May 18 |
@Plan
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May 12 |
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| @Plan |
AdR |
NetView |
| Jun 5 |
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Jun 24 |
Jun 19 |
Register online to reserve your spot now. |
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| Top 5 Stickiest Family Resources Sites, 4/08^ |
| Brand or Channel |
Time per
Person
(hh:mm:ss) |
| CafeMom |
1:33:47 |
| MyFamily.com |
0:18:40 |
| BabyCenter |
0:14:36 |
| FamilyFun.com |
0:07:08 |
| Parents.com |
0:06:28 |
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| Top 5 Fastest Growing Family Resources Sites, 4/08^ |
| Brand or Channel |
4/07 vs. 4/08 |
| FamilyFun.com |
83% |
| Family Watchdog |
59% |
| iVillage Parenting Network |
59% |
| CafeMom |
39% |
| Greatschools.net |
35% |
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Consumer 360
June 3-5,
Phoenix, AZ
Speaker:
- Pete Blackshaw
Visit us at Booth #A1 |
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OMMA Video
June 16,
New York
Speaker:
- Mainak Mazumdar |
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BlogPulse.com is a free online blog tracking service, which tracks and analyzes millions of blogs daily for trends, issues, news, events, people, blogs and more.
Learn more about BlogPulse here.
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Consumer Insights,
May 2008 Issue
White Paper: The Impact
of the Writers Strike
Consumer Report:
Consumers and
Designer Brands
Nielsen PreView
Nielsen Mobile
IAG Research Acquisition
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IAB Digital Video Committee
Nielsen Online has joined the IAB's new Digital Video Committee to help set standardization initiatives for online video advertising, and ensure accountability within the medium.
Download the first whitepaper, A Digital Video Advertising Overview.
Industry Associations:
ADM,
ARF,
IAB,
ESOMAR,
OPA,
Shop.org,
WOMMA |
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View U.S. and global top rankings and other free data |
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E-mail us at pr.us@nielsen.com
View our sourcing guidelines |
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Click here for our contacts page. You can also e-mail us at sales.us@netratings.com |
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Learn more about
the new Nielsen Online:
www.nielsen-online.com
For more product news, free data, important announcements and industry updates:
www.netratings.com
For more information about BuzzMetrics:
www.nielsen-buzzmetrics.com
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| Media and Entertainment |
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| Micheal Pond |
| Sr. Media Analyst
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| Understanding—and Leveraging—Social Media and CGM in Movie Marketing |
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| In a recent industry survey*, viewing movie trailers and getting recommendations from others were cited as the biggest influences in deciding what movie to see. Thanks to |
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| the interactive nature of the Internet, streaming media, word-of-mouth, social media, and consumer-generated media (CGM), movie-goers can get all the advice they need online when deciding where to spend their entertainment dollars. For the film industry and studio marketers, there may be no better place to promote their films than the Internet. This is good news heading into the summer season when studios crank out blockbusters and online activity and visits to movie sites often grow.
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| Bloggers Like Movies…and They Like to Blog About Them |
| Moviegoers like to talk about their experiences, and it's no different online. Recent @Plan data shows that more than 50% of active bloggers have gone to a movie in the past 30 days, and 40% frequently provide movie-going advice. |
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| In recent years, studios and agencies have relied on tools to determine who their target audience is and where that audience is going online, but with the emergence of social media and CGM, they now require tools to measure the influence of the Internet. |
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| To explore this further, we looked at last year’s summer blockbuster movies. We created a custom dictionary of movies earning more than $10 million in the opening weekend from Memorial Day weekend through August across the top movie-related sites as well as the official movie sites themselves. We also examined the level of online buzz and sources of CGM. While there is certainly a long tail, several blogs emerged as leaders relative to last summer’s movie releases; two of the top ten were driven by the release of Harry Potter and the Order of the Phoenix, which was highly anticipated and discussed online. |
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Top Blogs, Percent of all Messages Related
to Blockbuster Movies*** |
| Blog |
% of Msgs |
| Cinematical |
7 |
| The Movie Blog |
5 |
| Defamer, LA Gossip Rag |
4 |
| The-Leaky-Cauldron |
3 |
| HPANA – Harry Potter News |
3 |
| LAist |
2 |
| Hollywood Elsewhere |
2 |
| TVgasm |
2 |
| The Hot Blog |
2 |
| MovieWeb |
2 |
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| Traffic to the top 10 blogs discussing these movies during the summer months rivaled that of the studio sites themselves as well as other major movie portals. |
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| Top blogs are a custom roll-up of the top ten blogs by message volume of summer blockbuster movies. Site traffic is based on a custom roll-up of title and trailer specific pages for summer blockbuster movies. It does not include traffic to cast, crew or other related pages.
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| We analyzed the most popular movie blogs to learn about the impact of these influencers on consumers. The official movie sites were the most frequently linked to by movie bloggers, a testament to the sites’ quality and usefulness as an information resource. However, the majority of links were to a broad range of sites, including unofficial movie sites and portals and news sites that include movie-related content. Ultimately, bloggers rely on both official and unofficial sources of information in their online discussions of movies, tying together content with a running commentary.
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| Studio marketers can use this information to determine where to deliver their content so as to be seen and shared by the blogging community. And publishers can use inbound links data as another source to solidify their position in the marketplace. |
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| If you’d like to know more about this topic, sign up for our Movie Marketing Online, Webinar, June 3. |
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Movie Marketing Online: Digital Marketing Strategies for Studios and Publishers
Join us for an informative look at how the Internet impacts box office dollars, and what publishers and movie marketers need to do to leverage social media to increase their revenue share. We’ll examine:
- The influence of trailers and word-of-mouth on movie-going
- How the Internet has changed the way studios should market their releases
- The blogs and bloggers that influence movie-going
- Traffic to movie sites
- How much studios are spending in online advertising
This is an excellent opportunity for publishers to learn what they can do to attract movie marketing campaigns to their site; and for studio marketers to learn how social media and CGM are directly influencing the box office.
Date: Tuesday, June 3
Time: 2:00 p.m., Eastern / 1:00 p.m., Central / 11:00 a.m., Pacific
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| Mobile Internet Measurement |
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| TotalWeb—First and Only Cross-Platform Internet Measurement Service |
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| The Nielsen Company has just launched TotalWeb, a new joint effort between Nielsen Online and Nielsen Mobile. This innovative new research is the first and only cross-platform Internet measurement service to demonstrate clearly that mobile Internet use extends the audience reach of leading sites by an average of 13% over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater. The new service, published quarterly, shows the unduplicated unique audience for more than 200 leading Internet sites across the PC and mobile Internet space.
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| Not only can mobile Internet increase the frequency of visits to a Web site, but it can also increase the overall size of the pie. Publishers can monetize their total cross-platform audience, and advertisers will get a better understanding of the efficiency and incremental value of mobile Web traffic. |
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| Click here to learn more and read the full release, data and analysis.
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| Search Drives Astounding Wikipedia Growth |
| In the past five years, Web traffic to Wikipedia has skyrocketed, increasing nearly 8,000% from April 2003 to April 2008. Year-over-year growth rates indicate surges where Wikipedia gained traction in the online marketplace.
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| Web Traffic Growth at Wikipedia^ |
| April |
Unique Audience
(000) |
YOY Growth
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| 2003 |
700 |
NA |
| 2004 |
2,082 |
197% |
| 2005 |
6,753 |
224% |
| 2006 |
25,970 |
285% |
| 2007 |
45,934 |
77% |
| 2008 |
55,820 |
22% |
| So who can Wikipedia thank for its growth? Google, along with other top search engines, account for four out of the five top referring Web sites to Wikipedia. In April, 61% of visitors from home and 66% of visitors from work to en.wikipedia.org were referred from Google. Yahoo! Search was the second most common referring site to English-language Wikipedia, referring 19% and 16% of visitors from home and work, respectively.
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Top Referring Subdomains for en.wikipedia.org
for April 2008 (U.S.)^ |
| Subdomain |
Percent of Visitors at Home |
Subdomain |
Percent of Visitors at Work |
| www.google.com |
61 |
www.google.com |
66 |
| search.yahoo.com |
19 |
search.yahoo.com |
16 |
| www.wikipedia.org |
11 |
www.wikipedia.org |
9 |
| search.msn.com |
5 |
search.msn.com |
6 |
| search.live.com |
3 |
search.live.com |
4 |
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| Note: Referral traffic is not unduplicated. Visitors can be referred from more than one Web site during the month.
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| Nielsen Online Launches Digital Strategic Services Group |
The Digital Strategic Services group, led by Consumer-Generated Media (CGM) expert and Nielsen EVP Pete Blackshaw, will leverage Nielsen’s online data sources to help clients manage their online reputations, grow brand advocacy and leverage CGM.
Read More |
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| Sports Fans Stream Content at Work |
Online video viewing at CBS partner NCAASports.com was predominately at work in March, the month ushering in both the men’s and the women’s NCAA basketball tournaments. A remarkable 92% of video viewers at NCAASports.com streamed content at work, where they viewed 80% of the site’s overall streams, accounting for 74% of all time spent viewing video at the site.
Read More |
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| Barack Obama Has Most Online Video Viewers Among Candidates |
Among presidential candidates, Senator Barack Obama’s Web site had the most unique viewers of video content in March, with 518,000. Senator Hillary Clinton had 351,000 unique viewers and
Senator John McCain had 38,000.
Read More |
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| Nielsen Online in the News: |
| Click here to see news articles featuring Nielsen Online data and analysis |
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