Nielsen BuzzMetrics will help you listen, understand and analyse word of mouth online. Nielsen’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses.

Download PDF brochures for more detail:

• MyBuzz Dashboards Log in online and customise your own dashboards by search terms with email alerts and automated sentiment analysis.


• Customised BuzzMetrics solutions We provide a host of customised solutions leveraging off the thousands of blogs and boards that we monitor. These include threat tracking for companies and brand owners, tracking PR and advertising campaigns and identifying opportunities through an earthling consumer insight.

For in-depth knowledge about your online audience, their attitudes, behaviour and your advertising success.

Download PDF brochures for more detail:

• SiteCensus find out how your own audience is using your Web site.


• SiteCensus Mobile understand streaming activity on your Web site.

For representative behavioural and demographic data that is comparable across all main online markets. Identify your competitors, benchmark your performance, locate your target audience online and identify trends over time.

Download PDF brochures for more detail:

• Market Intelligence for detailed traffic and demographic information about your competition and your position within a specific market sector.

Gain a thorough understanding of how your online advertising is tracking from a direct response and branding perspective. See your competitors online advertising by campaign, creative and media plan.

Download PDF brochures for more detail:

• Advertiser Solutions for conversion analysis from click through to purchase and understanding true branding impact
• AdRelevance identify where online advertising is taking place in New Zealand by category, advertiser, campaign and site. Get access to a data base of thousands of online advertising creatives.

To make the right strategic and tactical decisions, get direct access to highly knowledgeable industry analysts who mine Nielsens' rich media and market research information for answers that meet your specific needs.

Download PDF brochures for more detail:

• Website Audit and Expert Usability Review NZ

Nielsen's online division have a range of syndicated research services to help you make more informed business decisions regarding your online strategy. These in-depth reports are a cost effective way of getting a deeper understanding around specific trends and industry verticals

Download PDF brochures for more detail:

• Nielsen Online Automotive Search Report NZ 2009
• Nielsen Online Mobile Technology Report NZ 2009
• Nielsen Online Travel Report NZ 2009
• Nielsen Online Real Estate Report NZ 2009
• Nielsen Online Social Media Report NZ 2010
• Nielsen Online Retail Report NZ 2010