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With the 2009 holiday retail season quickly approaching, retailers and consumers alike are bracing for what could be a repeat of last year's dismal retail season. Just what can retailers expect over the next six weeks? Join research directors Ken Cassar and Maya Swedowsky as they take an in-depth look at
how consumer attitudes and behaviors are stacking up at the start of this holiday season.
We'll examine:
- How consumers are using the Web to decide what to buy―and what to pay
- Key consumer motivations, considerations and strategies for buying online
- The buzz around hot product categories―including toys and video games
- The "frugal" shopper―demographics that may surprise you
- How shoppers use the Internet to support their in-store shopping
- The importance of coupons, circulars, comparison sites, reward sites
- Deal searching and deal breakers
- The role of social media in holiday gift shopping
We’ll also present first-look findings from our annual pre-holiday online shopping survey.
Date: Monday, November 16
Time: 2:00 p.m., EDT / 1:00 p.m., Central / 11 a.m., PDT
Questions? Contact your Account Manager
Webinar logistics will be sent by e-mail prior to the event. |
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