Introducing the Ones to Watch: 2009
Ah, the last week of December. Agencies are closed, most of my media clients are on vacation (or are at least having long lunches with questionable drink choices) and things generally slow down around the holidays. The next couple of weeks seem like a perfect time for the Media Analytics team to put out our “2009 Ones to Watch” list. Here are the rules: three of us (me, Chuck Schilling and John Brauer) are each going to post two companies to watch in 2009. We’re each supposed to pick a big hitter (a name who you will almost certainly know) and a smaller up-and-coming player. The only rules are that the companies have to be media players (no retail or CPG for the media team) and that you have to be able to support your argument with data (after all, we are Nielsen).
I can only hope in the end, our list is as relevant as this one.
Happy New Year!
The Media Analytics Team (Jon Gibs, Chuck Schilling, John Brauer and David Crowell).
