Is a $3 Million Super Bowl Ad Really Worth the Investment?
Given the economic challenges facing the markets this year, this question is even more relevant than ever. Regardless of whether you’re buying Super Bowl spots or not, brands that leverage the symbiotic relationship between their offline and online investments increase consumer engagement and reap higher returns than those that don’t. With the growth of social media, avenues for online conversations have increased exponentially—and brands that plan ahead to anticipate the conversations, engage the audience and create community are priming the pump to maximize their ROI. In the brief video below, I outline some of the ways brands can increase their returns. I’ll also tackle these issues and provide real-world examples of past Super Bowl campaign successes and controversies my upcoming Webinar, “Super Buzz or Super Blues: Maximizing Media Returns” this Thursday, December 4, at 2:00 Eastern time. Click here for more information and to register.
